How does Google choose titles for search results?
What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Page titles are an imperative piece of our query items: they're the main line of every outcome and they're the real connections our searchers snap to achieve sites. Our recommendation to website admins has dependably been to compose one of a kind, unmistakable page titles (and meta depictions for the pieces) to portray to searchers what the page is about.
We utilize numerous signs to choose which title to appear to clients, essentially the "title" tag if the website admin indicated one. In any case, for a few pages, a solitary title won't not be the best one to appear for all questions, thus we have calculations that produce elective titles to make it less demanding for our clients to perceive pertinent pages. Our testing has demonstrated that these option titles are for the most part more important to the inquiry and can generously enhance the clickthrough rate to the outcome, helping both our searchers and website admins. About portion of the time, this is the reason we demonstrate an option title.
Different times, elective titles are shown for pages that have no title or a non-clear title determined by the website admin in the HTML. For instance, a title utilizing essentially "Home" is not by any stretch of the imagination characteristic of what the page is about. Another basic issue we see is the point at which a website admin utilizes the same title on the greater part of a site's pages, once in a while precisely copying it and now and then utilizing just minor varieties. Finally, we additionally attempt to supplant pointlessly long or difficult to-peruse titles with more brief and clear choices.
For more data about how you can compose better titles and meta depictions, and to take in more about the signs we use to produce elective titles, we've as of late redesigned the Help Center article on this topic. Additionally, we attempt to tell website admins when we find titles that can be enhanced their sites through the HTML Suggestions highlight in Webmaster Tools; you can discover this component in the Diagnostics area of the menu on the left hand side.